Key Components of Order Confirmation Email A well-written order confirmation email helps them calm down. Makes Waiting Easier: People are naturally anxious and jittery after ordering something online.Builds Brand Loyalty: An email with a thank you note and words of assurance reflecting that you care for your customers goes a long way in building long-term brand recall and customer loyalty.Gets Customers Excited: Well-designed order confirmation emails can excite customers about their newly-bought product/service and prompt them to share the happy news with their peers.Provides Assurance: Order confirmation emails assure the customer that their hard-earned money is safe and that they’ll receive their order soon.Here’s why they are the most important part of your eCommerce funnel: These emails significantly outperform marketing emails regarding open rates, viewing times, and CTRs. These emails are valuable for eCommerce customers, and they eagerly wait for them. However, order confirmation emails are something different, as you saw above. No wonder most emails are not opened or are in the spam folder. Now think of your customer - they’re being bombarded with hundreds of emails daily. From marketing campaigns to newsletters and cold outreach to promotional emails, our inboxes are always ‘buzzing’ with activity. We all despise an overflow email inbox at some point in our lives. Take the following order confirmation example from WooCommerce: It contains the order details like the items purchased, the total amount, shipping information, and more essential details. This email is sent to the customer immediately after placing an order. Order confirmation emails confirm that a purchase was made, a reassurance.Ĭustomers eagerly wait for a confirmation from the brand to be assured that their personal details and money is in safe hands, their order has been received, and is on its way to their doorstep. Order confirmation emails are deemed most valuable by 64% of the consumers and have a high open rate of up to 70%.Įxcited already? Before we dig deeper and share the best examples from around the globe, let’s review a few basics about order confirmation emails. Transactional emails like order confirmation emails are the most sought-out emails for your customers. ![]() In this blog, let’s look at how you can best inform your customer about their order updates via email. Just like you love getting the sale notification, your customers appreciate a confirmation email. Registering a sale on your eCommerce store is a mini-celebration, no matter how long you’ve been doing it.
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